Are you a founder who is looking to create a great startup pitch deck that impresses angel investors? Pitching your business idea to investors can be nerve-wracking, especially if it’s your first time. Sometimes, even the best plans and ideas don’t win over potential investors. If you want your pitch to make an impression and stick with the people you’re pitching to, there are certain things you should strive for and keep in mind.
Let’s take a look at what it takes for a pitch to stick with business angel investors.
Start With the Basics: What Is Your Pitch?
Before you begin approaching the right type of investor, you need to first answer the following questions: 1) who am I pitching to and 2) what type of product or service am I pitching? Having answers to these two questions will help you narrow down the types of investors you should be targeting.
Once you have identified your target audience, then it’s time to build your pitch. Your goal is to make sure that your pitch is concise and to the point. Don’t ramble and make sure that each point has a purpose. You’ll also want to think about how much information the investor needs before making a decision. Include information about the product or service, including value proposition, market opportunity and competitive landscape. Make sure that any data points are backed up with reliable information from third-party sources.
Start with a story
Before you begin listing off features, facts, or credentials about your business idea, it’s important that you capture the hearts and minds of potential investors through storytelling. Stories about your experience as a founder, the problem your business is solving, and why it matters can be more impactful than a traditional pitch presentation. Make sure to keep your storytelling engaging and consistent with your unique business model. Tell a story and make sure every part of it effectively conveys what your company stands for, as well as how it can benefit potential customers or solve an existing problem in the marketplace. This will help give the investor an understanding of what sets your business apart from others and why they should consider investing in it.
Keep It Relevant
When creating your pitch, make sure that all elements are relevant to the potential investor. Avoid trying to cram too much information into the presentation; rather focus on hitting all the key points during the presentation in order to keep it short and sweet.
Try not to ramble or become too technical– instead talk about concrete steps you have taken for success and provide evidence that proves that you are capable of achieving common goals in an efficient manner. Show them data points such as customer acquisition costs, customer churn rates, ROI on different marketing campaigns, etc. And don’t forget to explain why this company is special — not only its mission but also its history and values so that investors see why they should believe in its future prospects.
Create an Impactful Pitch Deck
Now that you have answered all those basic questions about your product/service and made sure all the elements are sharpened up, it’s time to move onto creating an impactful pitch deck where you can display everything visually. Your goal is make sure that your deck communicates all the necessary information in simple visuals which are clean yet compelling enough which will grab investor attention with just one look at them!
Most potential investors are visual learners, so make sure to include visuals throughout your pitch deck to maximize its impact. Include plenty of graphs, charts, and other visuals that explain processes, ideas, or parameters – this will help them ‘visualize’ what it would be like if they invest in your company.
Support every slide with research data when possible so they fully understand the situation and can easily see where their investment would have a positive return on investment (ROI). This will help them visualize their possible gains which will be incredibly beneficial in convincing them to take a chance on your business.
Demonstrate need & research
In order to prove that there is a market for your product or service, provide angel investors with market research data – including the estimated size of the target audience, average customer income levels, projected sales figures over time, competition analysis and any other relevant facts & figures that help back up your claims about its success potential.
And demonstrate financial capability & projections for both short-term and long-term goals. This is key for showing potential investors whether or not their investment will be put to good use over time and generate returns in due time – including cost optimization plans, liquidity projections and other concrete details relating to profitability (or non-profitability) of the business concept overall.
Provide Realistic Timelines
Finally, when talking about KPIs and delivering results, provide realistic timelines for reaching preferred milestones with precise estimations about when major task completion could be expected for optimal cash flow management—and remember to plan ahead! Angel investors want founders who recognize potential pitfalls on their path to achieving their goals and create feasible solutions. Thoroughly discuss step-by-step tasks which need completing in order for this idea/company to move forward before giving away any equity stakes or receiving investment capital from angel investors like any other investment contracts do—except this one involves more trust since angel investors are investing their money into early-stage startup founders!
In Conclusion
At the end of the day, making your pitch stick with angel investors comes down knowing what kind of investor you’re pitching and having great presentation skills while properly communicating your business idea effectively with clarity and precision. Keep these tips in mind when preparing for any pitches that come up so you can make it easier impressing those angels investors!