Iterative product development is an approach to product development in which the development process is broken up into multiple “iterations,” or cycles, of design, testing, and feedback. Each iteration focuses on building a specific part of the product or improving an existing feature. This approach allows for faster development and a better understanding of the user’s needs and wants.
The concept of iterative product development was first introduced by Eric Ries, who coined the term “build, measure, learn” to describe the process. This process consists of three steps: In the build step, the team will create a product or feature to test. In the measure step, the team will collect feedback from users and analyze the data. Finally, in the learn step, the team will use the feedback to make changes and improve the product.
Iterative product development is an effective approach for developing a product that meets user needs. By breaking the product development process into smaller cycles, teams can quickly identify user needs and make changes accordingly. This approach also allows teams to test their product in a controlled environment and get feedback from users before launching it to the public.
The process is often used in combination with agile development methodology, which focuses on delivering working software quickly and iteratively. Agile development helps teams quickly identify and address user needs, while iterative product development helps teams validate and refine their product.
Overall, iterative product development is a powerful approach to product development that allows teams to quickly identify and address user needs, test their product in a controlled environment, and refine their product before launch. By combining this approach with agile methodology, teams can deliver a quality product that meets user needs.